Bevrite
SHOPIFY_ECOMERCE_BRANDING
Services
Product Design
Branding
Conversion
Year
2025
Client
Brevite New York
Overview
Brevite contacted me to lead the design side of a repositioning effort. The brand needed structure — a consistent visual language, a clearer tone, and a product experience that could support growth in international markets.
The work covered two parallel tracks: defining the brand foundation and fixing the conversion experience.
01 · Branding & Guidelines
No consistent visual system existed. I built the brand guidelines from scratch — visual identity, color, typography, tone of voice, imagery direction. The goal was a system the whole team could use, not just a PDF that gets ignored.
02 · Product Page
Reorganized the information hierarchy to reduce decision friction. Value proposition and key product details visible without scrolling. Social proof placed at the point of hesitation, not at the bottom.
03 · Checkout Flow
Mapped drop-off points and simplified the flow. Fewer steps, clearer progress indicators, reduced form friction. Designed for conversion without compromising trust signals.
