Oman Botanic Garden
NATIVE APP_USER FLOW_CREAIVE DIRECTION
Services
Product Design
Branding
Conversion
Year
2024
Client
Oman Goverment
Overview
In 2024, I collaborated with a London agency, The Oman Botanic Garden, and The Kingdom of Oman to develop a website and later a native app with augmented reality for the botanic garden. Over more than a year, I worked closely with a skilled team of developers to create an immersive, user-friendly digital product. My contributions included delivering components, guidelines, layouts, and user journeys to shape this remarkable experience.
My role
The company contacted me to help position the brand at a global level. My responsibility was to lead the design across the product, ensuring a strong and consistent brand presence while keeping a clear focus on conversion, usability, and performance.
I worked across branding, UI design, and prototyping, and collaborated closely with developers and stakeholders to balance visual quality with practical implementation. The role required aligning business goals with user needs, improving key user flows, and optimizing the experience to support growth in different markets.
